Video Productions

Why you need a music video?

The Importance of Music Videos in Today's Music Industry
Are you proud of your latest song and eager to make it a hit? Consider creating a music video, even on a tight budget. It can elevate your song to the next level.

When someone hears your tune and enjoys it, they naturally want to know more about you. They are curious about your appearance, image, and attitude. A well-produced music video is the perfect way to visually showcase yourself and convey these elements to your audience. It's an ideal method to establish your identity as an artist or band.

Music videos have a strong appeal and are more frequently streamed than songs without videos. They can also capture the attention of music industry executives, leading to radio airtime and even a recording contract. A video represents a calling card for the music industry. It demonstrates your commitment to your music and inspires industry executives and fans alike to take you more seriously.

Here are a few examples of our previous productions.

Music Videos – Made in Melbourne

Music video production for major stars can cost millions of dollars, but what if you’re not at that level yet? Don’t worry, it is possible to make a great music clip for as little as $1,400 to $3,500, as long as you know how to spend smart. Here’s how, and why budgeting for a music video is important, even if you’re just starting out.

Affordable Music Videos Melbourne

When you’re on a very limited budget, it’s tempting to get one of your friends to video you on a smartphone. While this is the most cost-effective option, it isn’t usually a good idea. A bad video can make your song and band memorable for all the wrong reasons – it looks amateurish, and the sound quality won’t be good enough to give anyone a realistic idea of your song. This can mean that all the hard work you’ve put in will have been for nothing.

It’s far better to hire a reputable video production company like STUDIO 731 for the job. We are expert TV veterans with decades of industry experience and we can produce a high-quality music video for as little as $1,400 – $3,500. We will work closely with you to establish your vision and give you a realistic idea of what can be achieved on your budget. We know how to use a budget to create music videos that showcase identity, with an engaging narrative that adds appeal to your song.

There are three main areas that matter when it comes to producing a quality music video on a budget. The below example clip, for the song “In Pieces” by Before The Wave, was produced on a very limited budget, but it clearly demonstrates these three essential areas.

Directing. Your video should be skillfully and creatively directed, telling a story while still making the song the most important thing.

Editing. Visual effects, colour grading and good editing by a professional can make all the difference to the quality of your music video.

Location, location, location. Locations don’t have to cost the earth. Woodland and beach locations have been used to great effect, so have abandoned buildings. The location adds and makes the story.